A resume that speaks for itself.

VIVIAN LE-CRUZ
Senior Copywriter/ACD

vivian@thebookofvivian.com
785-766-8395
www.thebookofvivian.com
Dallas, TX
On-site, Hybrid, Remote

Summary
Seasoned Copywriter with 15+ years of experience shaping brands, crafting compelling stories, driving engagement, and having a blast along the way.

Experience
Senior Copywriter
Publicis Hawkeye
06/2013 - Ongoing
Dallas
I've worn many hats at Publicis, worked my way up from Copywriter to Senior Copywriter/ACD. During my time here I've written my heart out for brands such as 24 Hour Fitness, Silversea Luxury Cruises, FCA, TriHealth Healthcare Systems, USAA, Bank of America and most recently Pella Windows and Doors.

Community Manager
Google Quickoffice
01/2013 - 04/2013
Dallas
This was an amazing two-fold contract role with Google. As the lead Community Manager for Quickoffice, I created content across our social platforms. Our app became so popular it was bought by Google and my role changed to helping paid users make the transition to a free Google-acquired app.

Interactive Copywriter
Slingshot LLC
01/2011 - 11/2012
Dallas
What an incredible experience launching IHOP at Home breakfast products, developing outdoor guerilla for Corner Bakery Cafe, digital tactics for Joe's Crab Shack, billboards and tags for Jack Daniel's. I ate my way through every scrumptious campaign.

Direct Response Copywriter
MRM Worldwide
03/2009 - 12/2010
New York
This was the first account I worked on at DraftFCB and when they moved to MRM, I followed them. At MRM, I worked on radio, TV and DM campaigns for Verizon's B2C and B2B telecom services including Verizon phone, Internet, FiOS and DIRECTV.

Financial Copywriter
Digitas
01/2008 - 12/2008
New York
How do you make a distinguished brand like American Express more appealing to the average Joe/Jane? That's the challenge I readily accepted, creating breakthrough DM, print and digital that spoke to people on their level but also helped them strive for more aspirational goals.

Junior Copywriter
DraftFCB
04/2006 - 01/2008
New York
It's not every day a junior writer gets to work on a national account like Verizon. But that's exactly what I did, creating print, direct mail, radio and TV for a million-dollar client. Dream job right out of school. Check.

Skills

 - CRM
 - storytelling
 - creative writing
 - content creation
 - community management
 - social media
 - digital campaigns
 - guerilla
 - print 
- outdoor media
- strategy 
- concepting
- campaign development 
- B2C, B2B marketing 

Education

B.S. in Strategic Communication 
Minor in English 
The University of Kansas
08/1999 - 05/2003

M.F.A. in Advertising
The Academy of Art University
09/2003 - 12/2005

Awards

2022 CADM Tempo Awards 
Pella Windows & Doors 
First Place - Consumer Products & Services Sector Acquisition Program 
First Place - Best Copywriting Nurture Program 
First Place - Email Channel Nurture Program 
First Place - CRM/Loyalty Campaign Nurture Program 
First Place - Customer Acquisition Campaign Acquisition Program 

2021 CADM Tempo Awards 
Pella Windows & Doors 
Third Place - Home Services Sector 
Small Business Saturday/Black Friday

2012 ADDY® Awards 
Bronze 
Joe’s Crab Shack 

Bronze 
Haynes & Boone, LLP

References
Just ask!